Tata nexarc

Tata launched a business hub, TATA nexarc, for small and medium enterprises in the year 2021. The business hub offers a host of SaaS solutions for enterprises to ease their business operations and help them focus on the key aspects of their business. The team at Tata nexarc wanted to come up with product literature for their B2B SaaS Solutions to help entrepreneurs understand the products easily. Besides, they also wanted the MSMEs to register on their platform and subscribe to or purchase their B2B SaaS solutions through content marketing, inorganic marketing marketing, and e-mail marketing. Also, the team wanted content for other traditional marketing collaterals like call scripts, brochures, and product FAQs.

To help the company undertake its traditional and digital marketing seamlessly, we helped the Tata nexarc team in creating product literature for each of its SaaS Solutions. For this, our team liaisoned with the product managers at TCS iON to gain in-depth knowledge of each of the SaaS Solutions and develop content for each of the product's brochures. We also helped the team's sales managers devlop call scripts for varied SaaS solutions to be used by the sales professionals to pitch the products to the end users. Plus, we helped the team in developing content for its blog, social media ads, and emailers.