Intuit QuickBooks

Intuit QuickBooks entered the Indian market in 2011. Since then, the accounting software company had been spreading brand awareness through both digital and traditional marketing. In 2018, the brand wanted to expedite its digital marketing efforts through content marketing to expand brand awareness among its target audience.

To help the company undertake content marketing in India, we helped the QuickBooks India team launch a blog for its target audience that mainly comprised of small and medium-scale businesses as well as accountants who helped these businesses with their accounting and bookkeeping efforts. Over a span of two years, our team delivered more than 400 SEO-optimized blog posts, about 30 e-books, and more than 100 infographics. Besides this, we also helped the team develop guest posts to be published on other relevant websites. Our content writing efforts helped the team to increase its monthly traffic over 40% in a span of 6 months.